Users will soon have a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale launch. This advancement comes amid a surge in content created by AI, driven by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we aim to provide users the ability to see more or less of that, based on their own likes,” stated a company executive.
AI on the Platform
The service disclosed that there are currently over a billion videos on its network labeled as made with AI. In total, over 100 m videos are added to the service every day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” feature in the app and choosing the AI content topic. Additional categories that can already be modified under the filter cover politics, clothing, cosmetics, and movement.
Content Labeling and Policies
Its guidelines require content makers to identify “realistic” artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
In addition, the app will from now on apply an artificially created watermark to content created with its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This step is aimed to deter users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally launching a $2m educational fund for professionals and organizations to produce educational content about ethical AI use. This project will benefit educational bodies specializing in educating coding and technology.
Platform Protection
TikTok has justified its content review process, amid debate over intentions to cut jobs for a large number of review team members in the United Kingdom. The company is expected to cut a significant number of roles in its user protection team in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
